PORTFOLIO
BreatheTex Corporation
PORTFOLIO
BreatheTex Corporation
Project
Marketing & Communications
Client
BreatheTex Corporation
Country
Port Elizabeth, South Africa
Design Partners
Boomtown Design Agency, Port Elizabeth, South Africa
The Green Room, Port Elizabeth, South Africa
Brief
Establish brand identity for BreatheTex Corporation
Develop and implement marketing strategy, plan and budget on an annual basis
Daily marketing and communication activities
Launch of products internationally
Manage process of exhibiting internationally
Customer liaison
Outcomes
Strong brand identity for BreatheTex Corporation in Europe and BluTech Corporation in the USA
Successful exhibitions in Paris, Dusseldorf, Frankfurt, Mauaritius and Atlanta
Successful launch of technical fabrics to international markets
