PORTFOLIO
Wild Rhino
PORTFOLIO
Wild Rhino
Project
Wild Rhino, Vietnam be my Hero
Client
Wilderness Foundation Africa
Country
Vietnam – Ho Chi Minh City and Hanoi
Design Partners
Boomtown Design Agency, Port Elizabeth, South Africa
The Graphic Vine, Port Elizabeth, South Africa
SimonSays Marketing & Strategic Creative Agency, Port Elizabeth, South Africa
SOUL Music & Performing Arts Academy, HCMC, Vietnam
Brief
Conceptualise, develop and implement an education and awareness campaign to stop the demand for rhino horn in Vietnam
Deliverables
Logo and tagline
Corporate Identity
Social Media
Development, launch and implementation of a competition at 15 International schools in Vietnam
Host winners of the competition on a wilderness trail in South Africa, conduct a workshop on the plight of the rhino, determine actions for implementation in Vietnam.
Create Rhino Ranger superhero character
Create a song and choreographed dance for the campaign
Develop a comic book targeted at teenagers and an activity book for young children
Develop photo books of the various stages of the campaign
Campaign promotional material for distribution in Vietnam
Presentations to International schools, Business Community and other NGO’s in Vietnam
Implementation of workshops/conferences in Vietnam
Outcome
Reached 500 000 people in Vietnam
Media coverage internationally on television, radio, print and digital
